Just like any other advertising technique, consumer promotions in RCC is more of an after sale service (Percy & Rosenbaum-Elliott, 2016). It is a technique that has been used for many decades in the business world. The main idea behind it is ensuring that consumers feel appreciated and are never exploited. It has proven to work well in supermarkets such as Walmart, where consumers are offered free packaging for the items they buy. Promotion also works in a similar manner but encourages the consumers to purchase more products. Additionally, promotions facilitate public relations in the essence that the consumers are usually informed whenever a new product is in the market. In this case, they feel involved through awareness.

In the CMAB’s integrated marketing systems, the public relations strategies works pretty much well with the top management. For instance, they craft the wants of the company that they feel significant to be perceived and the repercussions on the outward image. This can be made possible through centralizing the focus on one message and the broad outlines that disseminates the idea. In recent times, the RCC has rebranded itself through advertisements and certifications. The certification and the public relations’ angles has assured the consumers of natural products and reliability. Therefore, the information that the media can perhaps cover is the ‘originality’ of the final products produced by the company.

In business, a marketing metric simply refers to a numerical data that has the ability of allowing marketers, advertises and promoters assess and evaluate their organizational performance against the goals that have been set by the company (Phillips & Phillips, 2016). There are numerous marketing metrics, which an organization can apply to assess programs. CMAB has applied the metric of looking at the costs related to marketing, which includes program spending, overheads and other related costs.

CMAB can still focus on other marketing metrics such as the acquisitions of the customers and the revenue allocations. This would be significant in helping relate the costs to the anticipated outcomes. The latter would be the most significant aspect as it determines the direction which CMAB would be headed in terms of revenue (Phillips & Phillips, 2016).

Besides media promotions, demographics and food trends, the RCC can still use other promotion or advertising techniques to pursue its organizational objectives. Notably, successful promotions and advertising create desires in the customers or the targeted group to have interested in the product under focus (Percy & Rosenbaum-Elliott, 2016). Additionally, an effective communication on how an objective is fulfilled is also provided and this makes the targeted customers feel better. Having so many advertising and promotional technics that are in the market for RCC, a proven technique creates or establishes a likelihood that the amount of money used will in the long run add value.

Other than the above mentioned techniques, RCC can still use the following as alternative advertising and promotional methods;


Repletion is the simplest yet appropriate technique that is applied in building or creating identity and the memory of the client.


Claims are advertisements that promote features that make claims regarding products can do for the esteemed customers. This may be done through educating, informing and establishing standards to the client.


This is a technique that helps in selling a product. It is mainly done through convincing the client or buyers that other likeminded fellow are also using it. In this case, a feeling of ‘being left out’ must be created to the customer in order to buy the products.

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