Tag Archive California

California Milk Advisory Board. Part I

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In order to advertise its products, the Real California Cheese (RCC) incorporated various advertising techniques that helped in creating the consumer’s awareness of its products. In this case, the firm established various campaigns mechanisms such as the radio advertising and the newspaper to facilitate the process. It is on record that these advertisement campaigns were also endorsed by trade promotion and other extensive consumer activities. The process bore little fruits prompting the RCC to incorporate another alternative advertising technique in 1995 referred to as the “Happy Cows” campaign. read more