Tag Archive consumer promotions

California Milk Advisory Board. Part II

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Just like any other advertising technique, consumer promotions in RCC is more of an after sale service (Percy & Rosenbaum-Elliott, 2016). It is a technique that has been used for many decades in the business world. The main idea behind it is ensuring that consumers feel appreciated and are never exploited. It has proven to work well in supermarkets such as Walmart, where consumers are offered free packaging for the items they buy. Promotion also works in a similar manner but encourages the consumers to purchase more products. Additionally, promotions facilitate public relations in the essence that the consumers are usually informed whenever a new product is in the market. In this case, they feel involved through awareness. read more