Tag Archive food

California Milk Advisory Board. Part II

Healthy Body Healthy Biz no comments

Just like any other advertising technique, consumer promotions in RCC is more of an after sale service (Percy & Rosenbaum-Elliott, 2016). It is a technique that has been used for many decades in the business world. The main idea behind it is ensuring that consumers feel appreciated and are never exploited. It has proven to work well in supermarkets such as Walmart, where consumers are offered free packaging for the items they buy. Promotion also works in a similar manner but encourages the consumers to purchase more products. Additionally, promotions facilitate public relations in the essence that the consumers are usually informed whenever a new product is in the market. In this case, they feel involved through awareness. read more

California Milk Advisory Board. Part I

Healthy Body Healthy Biz no comments

In order to advertise its products, the Real California Cheese (RCC) incorporated various advertising techniques that helped in creating the consumer’s awareness of its products. In this case, the firm established various campaigns mechanisms such as the radio advertising and the newspaper to facilitate the process. It is on record that these advertisement campaigns were also endorsed by trade promotion and other extensive consumer activities. The process bore little fruits prompting the RCC to incorporate another alternative advertising technique in 1995 referred to as the “Happy Cows” campaign. read more