Tag Archive food

California Milk Advisory Board. Part II

Healthy Body Healthy Biz no comments

Just like any other advertising technique, consumer promotions in RCC is more of an after sale service (Percy & Rosenbaum-Elliott, 2016). It is a technique that has been used for many decades in the business world. The main idea behind it is ensuring that consumers feel appreciated and are never

California Milk Advisory Board. Part I

Healthy Body Healthy Biz no comments

In order to advertise its products, the Real California Cheese (RCC) incorporated various advertising techniques that helped in creating the consumer’s awareness of its products. In this case, the firm established various campaigns mechanisms such as the radio advertising and the newspaper to facilitate the process. It is on record